P.S: See her shoutout to bloggers at 3:36!
Well, look who have just signed up for the service. Its Private Riri Boob-Tape McSexypants, reporting for duty, sir! And in regulation combat paraphernalia, no less: Commes Des Garcon Mickey Mouse helmet, Bryce clinging bodycon dress with fierce spiky shoulders of death and black mesh train dress. Hmm, did the Department of Defense just unleashed Operation Diva on an unsuspecting public or is this as unsanctioned coup?
Nonetheless, Rihanna, who is known for her towering heels and conspicuous sidewalk street style, has now gone one step further in her new single, Hard. Gone are her gyrating Umbrella days with signature raven bob and her dance floor hits formula, the new Rihanna (in the aftermath of the Chris beat-her-down incident) is more audacious, cutting edge and aggressive in nature. The video was visually engaging and tainted with provocations and ballsy attitude; the director, Melina did such a wonderful job to make the war zone concept as captivating as possible. Who needs Viagra when Rihanna gets you 'Hard'?
I am not even surprised that this video was nothing but literally a fashion shoot in motion (not to be confused by Gaga's 'Bad Romance'). When she has described the video as 'couture military with lots of cute outfits and bullets', you pretty much can gauge what to expect. Lots of posing, out-of-this-world outfits and kick-butt fierceness; I would probably be up all night trying to identify all the fashion designers who rendered their services for the shoot. Rihanna may not look convincing as the hard-nut 'soldier' letting off rounds from an assault rifle but whilst cavorting around in very scanty and some modesty-protected boob tape, she sure does bring a new appeal to sexiness.
Yes, my appeal for her is gradually progressing and I truly believe this fourth current album of hers provides the Barbados-born songstress her transition from fleeting radio obsession to legitimate pop icon in the making. Military never looked this good, this is the best one from her Rated R album so far.